Ataro Marketplace seeks to spearhead the integration of African foods, goods and services into the international marketplace. Right now, Africa accounts for 17% of the world’s population, but only 2% of global trade. Processed food items are especially under-represented. The world is familiar with Chinese food, Mexican food, Italian food and other types, but the vibrant variety of tasty and healthy African food is generally unknown. Ataro Marketplace seeks to change all that by providing a platform to connect African producers directly with International consumers.
Some of the revenue from our activities is dedicated to supporting entrepreneurship empowerment programs for Africans in their home countries and in the diaspora. In addition, revenue from the sales of the Vibrant West African Cuisine cookbook is used to provide West African food to senior citizens in retirement communities in the Netherlands every weekend.
We believe in our vision of enhancing the positive impact of African economies in the world. And we believe in you, our customers and partners, to help to make that happen.